This section is the spot to list your short term and long term objectives for the project, as well as your motivation for investing in your website. It aims to answer the question, “why are you here?” Is your website outdated? Have you expanded your services/product line? Are you marketing to a different target audience? Are you trying to attract job candidates? Or are you finding your existing site isn’t converting to enough sales? Tell us what you want to achieve.

This is another item that a lot of people skip over. We understand that you want to get as much as you can for as little as possible (it’s human nature), and we also understand that a small proportion of unscrupulous designers will pad their quotes to max out your budget. We’re not in that group, and we don’t play that game. Be honest about what you can afford, and we’ll be honest and respectful about what we can give you within those parameters. Even if your budget is a little lacking, there are usually compromises that can be made here and there to accommodate you. If you don’t have a budget set at all, then you’re not ready to be undergoing this step – your business plan should already include budgets for marketing and corporate identity development.

This is another item that a lot of people skip over. We understand that you want to get as much as you can for as little as possible (it’s human nature), and we also understand that a small proportion of unscrupulous designers will pad their quotes to max out your budget. We’re not in that group, and we don’t play that game. Be honest about what you can afford, and we’ll be honest and respectful about what we can give you within those parameters. Even if your budget is a little lacking, there are usually compromises that can be made here and there to accommodate you. If you don’t have a budget set at all, then you’re not ready to be undergoing this step – your business plan should already include budgets for marketing and corporate identity development.